Engineered Amazon Growth,
Built by Operators— Not Theorists
We help wholesalers and resellers secure exclusive brand contracts, authorized supply, avoid Section 3 risks, and optimize end-to-end operations. Make reselling predictable, profitable, and secure.
Ranking Uplift
#4 Top 10 ↑
ACOS Target
18.2% -4.5% ↓
Revenue Velocity
About Make Brands Big (MBB)
Make Brands Big was founded in 2021 by Asharif Ali and Basil Zaidi, two Industrial Engineering graduates who saw a fundamental gap in how brands and resellers were being managed on Amazon. What started as hands-on work for brands, aggregators, and high-volume sellers quickly evolved into a full-scale agency built on one core belief: Winning on Amazon is not a gamble but a result of engineered systems, precise execution, and relentless optimization.
The two founders bring a rare combination to the table: engineering discipline paired with real-world Amazon execution. Their background in industrial engineering has shaped the way MBB operates today.
MBB Founded
The journey begins with two engineers.
Brands & Resellers
Managed with deep operational focus.
Crossed ARR
By 32+ brands under management.
Exclusive Partnerships
Secured for scaling brands.
The Minds Behind MBB
Leadership at Make Brands Big
Two Industrial Engineers, Two Complementary Verticals – Brand Growth & Reseller Management
Asharif Ali
Co-Founder & Head of Wholesale
At MBB, Asharif Ali leads the Wholesale & Reseller Management vertical, overseeing operations, supply chain optimization, compliance, and account health for wholesale sellers.
He works closely with resellers to ensure safe, authorized sourcing directly from brands or vetted distributors, helping clients avoid Section 3 suspensions, reduce operational risk, and unlock higher margins.
Basil Zaidi
Co-Founder & Head of Brand Growth
On the Brand Management side, Basil Zaidi heads Amazon PPC and Brand Growth, overseeing everything technical from PPC architecture and SEO strategy to catalog structuring.
Under his leadership, MBB has helped 32+ brands cross $1M in annual recurring revenue, while also enabling 12+ brands to secure exclusive reseller partnerships once they reached scale.
An Engineering Mindset Applied to Amazon
Together, Asharif and Basil have built a multidisciplinary team of engineers, Amazon specialists, and performance marketers. MBB is a verified Amazon Ads Partner, with an internal R&D culture focused on continuous experimentation—testing on owned accounts before deploying for clients.
Engineers & Operators
Not theorists. We run our own brands and test on live accounts.
Verified Ads Partner
Amazon Ads Partner. Strategies battle-tested before they hit your account.
R&D Culture
Campaign structures, placements, and scaling models continuously refined.
Systematized Growth
Forecasting, process design, and repeatable playbooks.
Partnerships
Built for Long-Term, Disciplined Partners
Apart from expertise, what truly sets Make Brands Big apart is how selectively and deeply we work with our clients.
MBB partners only with brands and resellers who have a long-term vision and value disciplined growth. What we do is highly technical, operationally intensive, and strategic by nature—meaning every account demands time, attention, and founder-level involvement. That’s why we prioritize quality over quantity.
We're a fit if...
You're building an Amazon brand or reseller operation for the next 5–10 years, not the next 5–10 months.
You value engineering-grade processes more than short-term hacks.
You want founder-level involvement, not a junior account manager rotation.
You're ready to invest time and resources into disciplined, data-driven growth.